Mother-Child adolescent communication (MASC) has been consistently linked to positive sexual health outcomes for the child, and while most mothers talk to their children about sex at least once these conversations tend to be infrequent and highly uncomfortable. Few studies have examined what information mothers are looking for to help them navigate these potentially uncomfortable conversations. It also remains unknown what kinds of messages can be effective in motivating mothers to seek more information on this topic. This research examines the impact of a humorous public service announcement (PSA) on mothers’ (N = 442) information-seeking intentions and behaviors regarding talking to their child about sex. The study compares information-seeking intentions and behaviors for parents exposed to a humorous PSA to those of parents exposed to a non-humorous PSA. Results are discussed in light of implications for understanding how to improve the information supply about family sexual communication, and how to design effective interventions to increase maternal information-seeking.
|Keywords:||Health communication, Parent-Child Sexual Communication, Emotion, Humor, Information-seeking|
Assistant Professor, Department of Organizational Sciences and Communication, The George Washington University, Washington D.C., USA